27 July 2018: Promotion of Covonia by Thornton & Ross
Published 7 September 2018
漏 Crown copyright 2018
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Johnson & Johnson complained about posts on the Covonia UK Facebook and twitter accounts operated by Thornton & Ross. 皇冠体育app complainant alleged that the advertisements referred to a recommendation by a person whose celebrity could encourage use of the product.
皇冠体育app first element of the complaint concerned a video featuring the person that had been amended by Thornton & Ross to refer to Covonia. MHRA did not consider it likely that someone viewing the video would consider it a recommendation from that person to use the product.
皇冠体育app second element concerned a tweet by Covonia UK that included an embedded tweet from the person that included a picture showing a bottle of Covonia Chesty Cough.
皇冠体育app MHRA upheld this part of the complaint against Thornton & Ross. 皇冠体育app tweet from the person鈥檚 twitter account did not itself recommend the products shown but MHRA considered that the action of Thornton and Ross in commenting on the person鈥檚 use of Covonia products in an advertisement constituted an implied recommendation in breach of of the Regulations.
MHRA also considered that the promotional tweet did not include a clear invitation to read the label or package leaflet, as required by .
Thornton & Ross agreed to delete the tweet.