Media literacy uptake amongst 'hard to reach' citizens

Research and analysis

Media literacy uptake amongst 'hard to reach' citizens

Study of UK citizens鈥� engagement with media literacy initiatives to identify which groups are 鈥榟ard to reach鈥� and why this is the case.

From:: Department for Science, Innovation and Technology
Published: 29 September 2023

Documents

Ref: DSIT Research Paper Series Number: 2023/033

PDF, 1.5 MB, 48 pages

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PDF, 836 KB, 53 pages

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Details

皇冠体育app Behavioural Insights Team鈥檚 report provides insight into citizens鈥� current rates of engagement with media literacy initiatives, the barriers to engagement these citizens face, and the factors that might stimulate their increased engagement in the future.

皇冠体育app overall objectives of the research were to:

identify 鈥榟ard to reach鈥� citizens鈥� barriers to engaging with media literacy provisions
where possible, categorise these citizens into distinct groups that can inform future interventions
identify opportunities to improve citizens鈥� engagement with media literacy provision in their daily lives.

皇冠体育app Behavioural Insights Team used a mixed methods approach to gather insights, including conducting a survey with a nationally representative sample of 5,000+ UK citizens, and delivering a series of interviews and focus groups with key audiences.

Published 29 September 2023

皇冠体育app