Research and analysis

IPO counterfeit goods research (Wave 4)

皇冠体育app fourth wave of a large scale consumer study into the purchasing of counterfeit goods among people aged 18+ in the UK.

Documents

IPO Counterfeit goods research (Wave 4)

Details

If you would like to read this report in a PDF format, please choose 鈥楶rint this page鈥� and click the option to print to PDF. To include chart detail, select 鈥楥hange to table and accessible view鈥�

This is the fourth wave of a survey of 5,000 UK adults (aged 18+). Those who completed the survey discussed their buying history and habits, including counterfeit goods. 皇冠体育app survey covered six broad product categories:

  • beauty and hygiene
  • clothing, footwear and accessories
  • sports
  • toys
  • electricals
  • alcohol

皇冠体育app report is supported by data tables, which provide figures and percentages for each chart.

皇冠体育app survey was developed in consultation with the relevant industry and trade bodies.

This research was delivered by AudienceNet on behalf of the IPO.

Updates to this page

Published 17 June 2025

Sign up for emails or print this page