皇冠体育app

Warwickshire based converts outdoor sports stadiums into indoor arenas. 皇冠体育appy have been working with UK Trade & Investment (UKTI) since 2010 to find new overseas customers for its technology.

StadiArena鈥檚 contract win in India means the company鈥檚 technology will be used for a new 25,000 capacity sports stadium in Ahmedabad, in the Indian state of Gujarat. When completed the stadium will be the world鈥檚 first purpose built indoor and outdoor arena.

StadiArena worked with their Mumbai based project partners TransStadia as part of a Public Private Partnership (PPP) initiative. This means government and one or more private sector companies work in partnership together on the project.

When finished, the stadium will be able to host a national sports academy. It will also be a world-class, multi-purpose sports and entertainment arena.

Paul Noon, Regional Director, UKTI West Midlands said:

This is a fantastic project which showcases the region鈥檚 talent for cutting edge technology and innovation. 皇冠体育app stadium in Ahmedabad is the result of years of hard work and commitment and we look forward to continuing to work with the StadiArena team.鈥�

Top tips for exporting to India

Paul Fletcher MBE, Managing Partner of StadiArenas, says company鈥檚 who want to export to India should:

• have a clear marketing strategy to help you be specific when commissioning market research
• use the British Embassy facilities for meetings and contacts
• expect to regularly travel to India
• expect extended negotiations 鈥� even after contracts are signed
• have patience with Indian administrative procedures which can be slow compared to the UK

Help from UKTI

StadiArena has used a number of UKTI services to develop its exports.

Paul Fletcher MBE, Managing Partner of StadiArena, says:

皇冠体育app assistance we鈥檝e had from UKTI to get our product into India 鈥� as well as other new markets - has been fantastic. Now we are looking to other markets and are working with UKTI to break into territories such as Brazil, Australia, USA, China and throughout Europe.鈥�

StadiArena technology

Most stadia are used for around one year out of their 50-year lifespan. 皇冠体育app StadiArena system allows the stadium to generate income from both sports and community facilities.

皇冠体育app technology enables activation of a partition wall and retraction of the first 16 rows of seats within 6 minutes. This creates a covered space which can be used for:

• exhibitions
• concerts
• conferences
• film screenings
• indoor sports

Background

StadiArena was founded by former professional footballer Paul Fletcher MBE. In 2009 they won the contract for the stadium in Ahmedabad. 皇冠体育app development was supported by the former Gujarat Chief Minister, and now Prime Minister, Narendra Modi. Work began in Spring 2014 and is due to be completed in April 2016.