皇冠体育app

• Offers for unhealthy foods like 鈥榖uy one get one free鈥� and promotions in prominent locations in stores and online to be restricted from April 2022
• Free refills of sugary soft drinks will also be prohibited in the eating-out sector
• Restrictions will apply to medium and large stores

皇冠体育app new rules, designed to support the nation to make healthier choices, will prohibit retailers from offering multibuy promotions such as 鈥榖uy one get one free鈥� or 鈥�3 for 2鈥� offers on these products.

Unhealthy promotions will also no longer be featured in key locations, such as at checkouts, store entrances, aisle ends and their online equivalents.

Promotions often appear to help shoppers save money. However, data shows that these deals actually increase purchases of promoted products by almost 20%. 皇冠体育appy encourage people to buy more than they need or intended to buy in the first place.

Free refills of sugary soft drinks will also be prohibited in the eating-out sector.

Public Health Minister Jo Churchill said:

We know families want to be presented with healthier choices. This is why we are restricting promotions and introducing a range of measures to make sure the healthy choice is the easy choice.

Creating an environment which helps everyone eat healthier foods more regularly is crucial to improving the health of the nation.

In the New Year, PHE鈥檚 Better Health Campaign will also run new adverts on TV and online to inspire and support people to maintain a healthy weight.

Obesity is one of the biggest health crises the country faces. Almost two thirds (63%) of adults in England are overweight or living with obesity and 1 in 3 children leave primary school overweight or obese. Obesity-related illnesses cost the NHS 拢6 billion a year.

皇冠体育appse changes will make supermarkets and other retailers places where the healthy choice is the easy choice for everyone and support people to lead healthier lives.

皇冠体育app location of products within stores can lead to 鈥榩ester power鈥� from children and can also significantly affect people鈥檚 purchases. For example, end-of-aisle displays have been shown to increase soft drink sales by over 50%.

Today鈥檚 announcement forms a key part of the government鈥檚 strategy to tackle obesity and get the nation fit and healthy. 皇冠体育app COVID-19 pandemic has brought to the fore the impact that obesity can have on people鈥檚 health and health outcomes.

皇冠体育appse measures will support people in achieving and maintaining a healthy weight and overall will improve the nation鈥檚 health.

Background information

An 8-week technical consultation has launched today on GOV.UK to seek views from industry stakeholders and enforcement bodies on how these policies can be implemented.

皇冠体育app restrictions on promotions are:

• location restrictions at store entrances, aisle ends and checkouts and their online equivalents (homepages, landing pages for other food categories, and shopping basket or payment pages)
• volume price restrictions will prohibit retailers from offering promotions such as 鈥榖uy one get one free鈥� or 鈥�3 for 2鈥� offers on HFSS products
• free refills of sugary soft drinks will be prohibited in the eating-out sector
• the location restrictions will only apply to stores over 2,000 square feet - specialist retailers, such as chocolate shops, are exempt from the location restrictions
• prepacked food and drink in the following categories will be restricted if they are considered HFSS: soft drinks, cakes, chocolate confectionery, sugar confectionery, ice cream, morning goods (for example, pastries), puddings, sweet biscuits, breakfast cereals, yogurts, milk-based drinks with added sugar, juice-based drinks with added sugar, pizza, ready meals, meal centres, including breaded and battered products, crisps and savoury snacks, chips and similar potato products

皇冠体育app 2004 to 2005 Nutrient Profiling Model will be used to define whether a product is HFSS.

皇冠体育app policy focuses on the products that are significant contributors to sugar and calorie intakes in children and that are heavily promoted.

Only those products that are HFSS will be restricted, so there is scope for businesses to promote healthier products within these categories.