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If »Ê¹ÚÌåÓýappy’re Gone... campaign supports World Rhino Day

Defra supports World Rhino Day, Sunday 22 September.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
Rhino

Poaching is a huge threat to the survival of rhinos and it is estimated there are only around 28,000 rhinos left in the wild. Defra’s If »Ê¹ÚÌåÓýappy’re Goneâ€� campaign is supporting World Rhino Day (22 September) which celebrates all five species of rhino: Black, White, Greater one-horned, Sumatran and Javan rhinos.

»Ê¹ÚÌåÓýapp If »Ê¹ÚÌåÓýappy’re Goneâ€� campaign launched in March 2013, involves more than 20 organisations from key wildlife groups, zoos and safari parks. »Ê¹ÚÌåÓýapp campaign aims to raise awareness and highlight the threats to rhinos along with three other iconic endangered species tigers, elephants and orangutans.

»Ê¹ÚÌåÓýapp campaign calls on the public to:

  • think before you buy anything that could be made from or contain body parts of endangered species
  • ask where products have come from and if they have been produced sustainably
  • get involved and support wildlife conservation programmes
  • spread the word - tell your friends and family about tigers, rhinos, elephants and orangutans and how important it is to help protect them
  • report any suspicious activity concerning the buying and selling of wildlife products to your local police

»Ê¹ÚÌåÓýapp If »Ê¹ÚÌåÓýappy’re Goneâ€� campaign is running for a full year and for more information visit the

  • See our on our Flickr site
Rhino infographic

Updates to this page

Published 22 September 2013