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Creative industries invest in talent

Government-backed competition finds next generation of creative pioneers

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Business support and job opportunities have been provided for fresh creative talent thanks to a scheme launched earlier this year.

皇冠体育app , backed by Government and supported by high profile patrons including Dragons鈥� Den鈥檚 James Caan, began in January 2012 with the aim of finding the next generation of creative pioneers.

More than half of the successful candidates have been given business support tailored to their needs, such as mentoring, office space or publicity.

Other pioneers have been offered paid internships in the industry or places on formal apprenticeship schemes.

Life-changing oppportunities

鈥淭o stimulate growth in the economy it is essential to help match employers with Britain鈥檚 incredible pool of talent, so this brilliant approach is exactly the sort of thing that we need to see,鈥� Creative Industries Minister said. 鈥淟ife-changing opportunities are on offer, and it鈥檚 a win-win situation for both successful candidates and those businesses offering to kick start great careers.鈥�

IPA President Nicola Mendelsohn said: 鈥淲ho would have thought one year ago that this vision would become a reality? We have broken new ground, learnt along the way, and identified new paths to market for fresh talent.

鈥淥ur ambition is for all IPA member agencies to adopt an apprentice, an intern and a start-up. 皇冠体育app momentum is growing. 皇冠体育app need is there. Our Creative Pioneers of 2012 are the proof.鈥�

Visit the to find out more about the Challenge and how to get involved in the 2013 competition.

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Published 17 July 2012