皇冠体育app

What is effective media monitoring? How can government use digital media in the 21st century? And what is the best way to communicate in a crisis? 皇冠体育appse were some of the questions discussed between Moroccan and British participants at a training session run in Rabat by the British communications consultancy Portland. Over four days, communication officers from various Moroccan Ministries received training on communication strategy, communication planning and coordination, media monitoring, crisis communication and finally digital and social media.

皇冠体育app project is being funded by the British Embassy in Rabat鈥檚 Arab Partnership programme which aims to support the ongoing political reform process in Morocco 鈥� in this case by sharing ideas with Moroccan professionals on how to strengthen democratic debate through effective government communication.

皇冠体育app week of training was focused on practical exercises which allowed British and Morocan participants to exchange views. During one session, participants were asked to evaluate different scenarios and discuss the most appropriate communications response. Scenarios discussed ranged from a ministerial reshuffle reported in a blog, to an error in the cost of a draining system reported in a daily newspaper, to the degradation of tourists鈥� security in Morocco in an international newspaper. Participants had to evaluate the source of the information, its political affiliation, the importance of the information and what damage would it have if no action was taken. 皇冠体育appn they had to agree on the most appropriate government response, choosing between a phone call to the journalist, a press release, an interview with the minister or a press conference by the Minister.

皇冠体育app analysis of these scenarios prompted plenty of discussion and debate between participants, and gave the opportunity to exchange British and Moroccan perceptions and experiences on media relations. Participants left the course with some new skills and ideas, and a strengthened network of communications colleagues across the Moroccan government. As one participant commented, 鈥渨e have done communications training before, but the pragmatic British approach adds something new!鈥�.