CMA clears VTech/LeapFrog merger
皇冠体育app CMA has formally cleared the merger of children鈥檚 toymakers VTech and LeapFrog.

皇冠体育app companies are 2 of the leading suppliers of learning toys, child tablets and content in the UK. An in-depth investigation by a group of independent Competition and Markets Authority (CMA) panel members has confirmed that the merger may not be expected to result in a substantial lessening of competition.
皇冠体育app CMA published its provisional decision to clear the merger in December.
皇冠体育app group found that while the companies are close competitors in the supply of learning toys for 0 to 5 year olds, there are numerous other credible suppliers in the sector, and VTech and LeapFrog were not each other鈥檚 closest competitor. 皇冠体育app group also found that the market for child tablets and content is evolving rapidly, with new entrants and an increasing number of alternatives available for child-appropriate content on electronic devices.
Philip Marsden, Inquiry Chair, said:
We looked carefully at competition in the evolving and innovative toy industry, and in particular at learning toys and child tablets. Having consulted on our provisional findings, we are still satisfied that even after the merger there will be a sufficient variety of learning toys for 0 to 5 year olds available, and an increasing choice available for people who want to buy electronic devices and content suitable for children.
皇冠体育app final report and all information relating to this merger inquiry can be found on the case page.
Notes for editors
- 皇冠体育app CMA is the UK鈥檚 primary competition and consumer authority. It is an independent non-ministerial government department with responsibility for carrying out investigations into mergers, markets and the regulated industries and enforcing competition and consumer law.
- 皇冠体育app CMA began its initial investigation into the merger in April 2016. 皇冠体育app CMA referred the case for in-depth investigation on 30 August 2016 and published its provisional findings on 9 December 2016.
- 皇冠体育app members of the inquiry group are: Philip Marsden (Inquiry Chair), Lesley Ainsworth, Graham Sharp and Jon Stern.
- All the CMA鈥檚 functions in phase 2 merger inquiries are performed by independent inquiry groups chosen from the CMA鈥檚 panel members. 皇冠体育app appointed inquiry group are the decision-makers on phase 2 inquiries.
- 皇冠体育app CMA鈥檚 panel members come from a variety of backgrounds, including economics, law, accountancy and/or business; the membership of an inquiry group usually reflects a mix of expertise and experience.
- For more information on the CMA see our homepage or follow us on Twitter , and and like our page. Sign up to our email alerts to receive updates on mergers cases.
- Media enquiries should be directed to Rebecca Cassar ([email protected], 020 3738 6633).