Arts industry 'should embrace new business models and technology'
Scheme being drawn up to offer practical business help to organisations.
皇冠体育app arts industry should explore innovative and creative ways of serving its audiences and generating revenue, .
Speaking at the 聽in London, Mr Vaizey announced that the and will draw up proposals for a scheme to support this aim with up to a million pounds of seed funding for smaller projects聽that will聽share their learning.
皇冠体育app scheme is intended to be available across cultural and creative industries, whether they receive Government funding or not, help organisations become more businesslike, and offer practical help with the nitty gritty of business, such as introducing digital innovations.
People focussed
urged the industry to make more use of technology to engage with audiences and attract new customers.鈥漁f course, the most important reason for doing this is to better serve our audiences, to broaden and deepen experiences of the arts and help them reach more people and have a greater impact on them. But it鈥檚 also part of our route out of the economic situation we find ourselves in,鈥� he told delegates.
鈥淓nsuring strong, sustainable and balanced growth is one of this government鈥檚 biggest challenges and the digital and creative industries are going to play an incredibly important part in achieving that.鈥澛�
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